Archive for the ‘Brand Architecture’ Category
You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly.
What makes one logo better than another?
Why Your Small Business Needs a Corporate Identity Package
December 13, 2010 @ 2:04 AM posted by Carl Bosse
If you’re like many small business owners, you might be wondering just what a corporate identity package is. And if you already know what it is, you might be wondering why your small business would need one. After all, you’re just a small business, not one of those big corporations. What’s in it for you?
When forming a company the name of the company can be an important decision. Some people may choose the first name that they think of and others may select a readymade company for speed or because they like a particular name.
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