Archive for the ‘Branding’ Category

Brand Your Business

October 11, 2011 @ 8:07 AM posted by Carl Bosse

You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly.

Branding – The Myths and the Realities

January 17, 2011 @ 2:49 AM posted by Carl Bosse

Branding is easier said than done. Advertising gurus the world over are still mulling over what exactly defines branding. Why does one brand score over others and why does one

Logo Facts

December 27, 2010 @ 2:36 AM posted by Carl Bosse

What makes one logo better than another?

If you’re like many small business owners, you might be wondering just what a corporate identity package is.  And if you already know what it is, you might be wondering why your small business would need one.  After all, you’re just a small business, not one of those big corporations.  What’s in it for you? 

Choosing a Company Name

November 29, 2010 @ 1:37 AM posted by Carl Bosse

When forming a company the name of the company can be an important decision. Some people may choose the first name that they think of and others may select a readymade company for speed or because they like a particular name.

What Is Marketing?

September 13, 2010 @ 9:12 PM posted by Carl Bosse

To many people marketing equates to one of two things:

A Right Media Mix Can Make the Difference

July 26, 2010 @ 11:40 PM posted by Carl Bosse

I must begin this post by expressing my sincere appreciation to those of you who 

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