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	<title>Maveno Corporation</title>
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	<link>http://www.maveno.net</link>
	<description>Empowering Businesses Worldwide</description>
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		<title>Brand Your Business</title>
		<link>http://www.maveno.net/advertising/brand-your-business</link>
		<comments>http://www.maveno.net/advertising/brand-your-business#comments</comments>
		<pubDate>Tue, 11 Oct 2011 12:07:21 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=243</guid>
		<description><![CDATA[You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly.

Sometimes it is better to explain something in relation to something else. That’s what I am going to do – so first I will start with ‘positioning’. You also may have heard that term, but also did not really know what it meant. ‘Positioning’ is a marketing term that means to take a product or service and “position” it in the mind of your prospects/clie...
]]></description>
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		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Failing To Plan Your Business Financing Can Be A Death Sentence For Your Business</title>
		<link>http://www.maveno.net/business-planning/failing-to-plan-your-business-financing-can-be-a-death-sentence-for-your-business</link>
		<comments>http://www.maveno.net/business-planning/failing-to-plan-your-business-financing-can-be-a-death-sentence-for-your-business#comments</comments>
		<pubDate>Mon, 28 Feb 2011 22:20:09 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Planning]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=389</guid>
		<description><![CDATA[Most businesses start out thinking the first thing they need is a great business plan. The popular myth is that potential lenders will place great stock in your business plan as a major consideration for approving the financing you need.

While a well written business plan will assist you when you are seeking financing, it is far down on the lender’s list behind things such as your business management team’s experience, your past business successes and your “lending charact...
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-planning/failing-to-plan-your-business-financing-can-be-a-death-sentence-for-your-business/feed</wfw:commentRss>
		<slash:comments>36</slash:comments>
		</item>
		<item>
		<title>5 Tips for Estimating Your Start-up Costs</title>
		<link>http://www.maveno.net/business-planning/5-tips-for-estimating-your-start-up-costs</link>
		<comments>http://www.maveno.net/business-planning/5-tips-for-estimating-your-start-up-costs#comments</comments>
		<pubDate>Mon, 21 Feb 2011 22:01:43 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Planning]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=386</guid>
		<description><![CDATA[Most business start-up stories say that you have to have a business plan. And you do. But that's not the beginning and end of figuring out your start-up costs.
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-planning/5-tips-for-estimating-your-start-up-costs/feed</wfw:commentRss>
		<slash:comments>40</slash:comments>
		</item>
		<item>
		<title>Choosing Your Niche Market &#8211; Developing Laser Focus</title>
		<link>http://www.maveno.net/advertising/choosing-your-niche-market-developing-laser-focus</link>
		<comments>http://www.maveno.net/advertising/choosing-your-niche-market-developing-laser-focus#comments</comments>
		<pubDate>Mon, 14 Feb 2011 13:12:30 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[e-Marketing]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=383</guid>
		<description><![CDATA[As the old joke goes, the best thing about the Web is that you can do virtually anything, the worst thing about the Web is that you can do virtually anything.
]]></description>
		<wfw:commentRss>http://www.maveno.net/advertising/choosing-your-niche-market-developing-laser-focus/feed</wfw:commentRss>
		<slash:comments>59</slash:comments>
		</item>
		<item>
		<title>Ten Entrepreneurial Mistakes</title>
		<link>http://www.maveno.net/business-planning/ten-entrepreneurial-mistakes</link>
		<comments>http://www.maveno.net/business-planning/ten-entrepreneurial-mistakes#comments</comments>
		<pubDate>Mon, 07 Feb 2011 12:59:53 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Planning]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Useful Skills]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=381</guid>
		<description><![CDATA[It's hard to avoid certain mistakes, especially when you face a situation for the first time. In fact, many of the following mistakes are hard to avoid even if you're an old hand. Of course, these are not the only mistakes CEOs make, but they sure are common enough. Take the following self assessment: give yourself ten points for each of these entrepreneurial blunders you are in the process of making. Deduct five points for those you have narrowly avoided. Your score, of cour...
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-planning/ten-entrepreneurial-mistakes/feed</wfw:commentRss>
		<slash:comments>44</slash:comments>
		</item>
		<item>
		<title>How to Save Taxes with an S Corporation</title>
		<link>http://www.maveno.net/business-structures/how-to-save-taxes-with-an-s-corporation</link>
		<comments>http://www.maveno.net/business-structures/how-to-save-taxes-with-an-s-corporation#comments</comments>
		<pubDate>Mon, 31 Jan 2011 12:33:26 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Structures]]></category>
		<category><![CDATA[Taxation]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=379</guid>
		<description><![CDATA[Ever wondered why more than three million business owners and entrepreneurs operate their firms as S corporations? Because they save thousands annually in taxes. Want to know how to get your fair share of these tax savings? Read how an S corporation saves business owners money.
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-structures/how-to-save-taxes-with-an-s-corporation/feed</wfw:commentRss>
		<slash:comments>46</slash:comments>
		</item>
		<item>
		<title>All You Need To Know About Adsense</title>
		<link>http://www.maveno.net/adsense/all-you-need-to-know-about-adsense</link>
		<comments>http://www.maveno.net/adsense/all-you-need-to-know-about-adsense#comments</comments>
		<pubDate>Mon, 24 Jan 2011 06:36:30 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[AdSense]]></category>
		<category><![CDATA[Residual Income]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=373</guid>
		<description><![CDATA[These 7 direct to the point, no nonsense concepts and methods that you need to know and implement to make a decent perpetual income.
]]></description>
		<wfw:commentRss>http://www.maveno.net/adsense/all-you-need-to-know-about-adsense/feed</wfw:commentRss>
		<slash:comments>56</slash:comments>
		</item>
		<item>
		<title>Branding – The Myths and the Realities</title>
		<link>http://www.maveno.net/branding/branding-the-myths-and-the-realities</link>
		<comments>http://www.maveno.net/branding/branding-the-myths-and-the-realities#comments</comments>
		<pubDate>Mon, 17 Jan 2011 06:49:33 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=44</guid>
		<description><![CDATA[Branding is most often considered as something to do with visual appeal. However it is much more than that. Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your company’s reputation, the quality of your product, product experiences and so on. This article explores how a brand conveys its promise and how your product/service itself denotes the promotional mix it needs.
]]></description>
		<wfw:commentRss>http://www.maveno.net/branding/branding-the-myths-and-the-realities/feed</wfw:commentRss>
		<slash:comments>332</slash:comments>
		</item>
		<item>
		<title>The 3 Things to Avoid When Marketing by Email</title>
		<link>http://www.maveno.net/advertising/the-3-things-to-avoid-when-marketing-by-email</link>
		<comments>http://www.maveno.net/advertising/the-3-things-to-avoid-when-marketing-by-email#comments</comments>
		<pubDate>Mon, 10 Jan 2011 07:02:51 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[e-Marketing]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=48</guid>
		<description><![CDATA[When you decide to have an opt-in email list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list. 

Aside from that, you also want to avoid any problems with the law and your internet service provider or...
]]></description>
		<wfw:commentRss>http://www.maveno.net/advertising/the-3-things-to-avoid-when-marketing-by-email/feed</wfw:commentRss>
		<slash:comments>484</slash:comments>
		</item>
		<item>
		<title>&#8220;Basic Instructions Before Leaving Earth&#8221;</title>
		<link>http://www.maveno.net/management/basic-instructions-before-leaving-earth</link>
		<comments>http://www.maveno.net/management/basic-instructions-before-leaving-earth#comments</comments>
		<pubDate>Mon, 03 Jan 2011 14:19:06 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=329</guid>
		<description><![CDATA[ If THE KING is not on your Board your Game is over; Checkmate!]]></description>
		<wfw:commentRss>http://www.maveno.net/management/basic-instructions-before-leaving-earth/feed</wfw:commentRss>
		<slash:comments>29</slash:comments>
		</item>
		<item>
		<title>Logo Facts</title>
		<link>http://www.maveno.net/brand-architecture/logo-facts</link>
		<comments>http://www.maveno.net/brand-architecture/logo-facts#comments</comments>
		<pubDate>Mon, 27 Dec 2010 06:36:27 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=325</guid>
		<description><![CDATA[Why do you need a logo? What makes one logo better than another? How does your current logo stack up?
]]></description>
		<wfw:commentRss>http://www.maveno.net/brand-architecture/logo-facts/feed</wfw:commentRss>
		<slash:comments>32</slash:comments>
		</item>
		<item>
		<title>Your Place In The Corporate Life Cycle</title>
		<link>http://www.maveno.net/business-planning/your-place-in-the-corporate-life-cycle</link>
		<comments>http://www.maveno.net/business-planning/your-place-in-the-corporate-life-cycle#comments</comments>
		<pubDate>Mon, 20 Dec 2010 06:20:09 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Planning]]></category>
		<category><![CDATA[Management]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=322</guid>
		<description><![CDATA[When an organization comes into being it usually does so as a result of someone's BRAINCHILD.  If the idea doesn't take off, then in a sense, the brainchild is stillborn and the business never gets off the ground.
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-planning/your-place-in-the-corporate-life-cycle/feed</wfw:commentRss>
		<slash:comments>29</slash:comments>
		</item>
		<item>
		<title>Why Your Small Business Needs a Corporate Identity Package</title>
		<link>http://www.maveno.net/brand-architecture/why-your-small-business-needs-a-corporate-identity-package</link>
		<comments>http://www.maveno.net/brand-architecture/why-your-small-business-needs-a-corporate-identity-package#comments</comments>
		<pubDate>Mon, 13 Dec 2010 06:04:34 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=319</guid>
		<description><![CDATA[Many small business owners think corporate identity packages are just for big corporations, not their small business.  But, they may be missing out on an important component for their small business success.  Find out why in this short article.
]]></description>
		<wfw:commentRss>http://www.maveno.net/brand-architecture/why-your-small-business-needs-a-corporate-identity-package/feed</wfw:commentRss>
		<slash:comments>49</slash:comments>
		</item>
		<item>
		<title>8 BIG Small Business Mistakes</title>
		<link>http://www.maveno.net/business-planning/8-big-small-business-mistakes</link>
		<comments>http://www.maveno.net/business-planning/8-big-small-business-mistakes#comments</comments>
		<pubDate>Mon, 06 Dec 2010 05:55:58 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Planning]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Time Management]]></category>
		<category><![CDATA[Useful Skills]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=313</guid>
		<description><![CDATA[Do you realize that there are mistakes you can make at various stages of your business’ growth that can be slowly killing it for months or even years if you don’t watch for them?  

Well, these mistakes do exist and they are not just reserved for the rookie companies.  Many working businesses, including those you might think are “successful” because they’ve been around for 10+ years, are often still making them…and are possibly losing a lot of money and/or wasting a lot of time in the process.
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-planning/8-big-small-business-mistakes/feed</wfw:commentRss>
		<slash:comments>31</slash:comments>
		</item>
		<item>
		<title>Choosing a Company Name</title>
		<link>http://www.maveno.net/brand-architecture/choosing-a-company-name</link>
		<comments>http://www.maveno.net/brand-architecture/choosing-a-company-name#comments</comments>
		<pubDate>Mon, 29 Nov 2010 05:37:23 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Brand Architecture]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Corporate Identity]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=310</guid>
		<description><![CDATA[Choosing a company name may be a simple snap decision. For other companies many hours are spent deliberating over how what the company should be called and what the name conveys about the organization to its clients. There are several approaches that may be taken when deciding which type of company name to choose.
]]></description>
		<wfw:commentRss>http://www.maveno.net/brand-architecture/choosing-a-company-name/feed</wfw:commentRss>
		<slash:comments>42</slash:comments>
		</item>
		<item>
		<title>Exit Strategies for Businesses</title>
		<link>http://www.maveno.net/business-planning/exit-strategies-for-businesses</link>
		<comments>http://www.maveno.net/business-planning/exit-strategies-for-businesses#comments</comments>
		<pubDate>Mon, 22 Nov 2010 05:21:08 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Planning]]></category>
		<category><![CDATA[Deal Making]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=305</guid>
		<description><![CDATA[While you may not wish to think of the end of a business venture just as you are about to begin, you can be assured that investors will. This is why you must have a sound exit strategy to show them before they will be willing to put money into your business.
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-planning/exit-strategies-for-businesses/feed</wfw:commentRss>
		<slash:comments>32</slash:comments>
		</item>
		<item>
		<title>Your Small Business Web Site</title>
		<link>http://www.maveno.net/e-marketing/your-small-business-web-site</link>
		<comments>http://www.maveno.net/e-marketing/your-small-business-web-site#comments</comments>
		<pubDate>Mon, 15 Nov 2010 05:15:30 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Corporate Identity]]></category>
		<category><![CDATA[e-Marketing]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=302</guid>
		<description><![CDATA[A web site is a crucial ingredient of your marketing strategy because it can widen your target market to include anyone who has access to a computer and the internet.  So, how can you reach some of those internet surfers, and how can you capture some of the billions spent in ecommerce?
]]></description>
		<wfw:commentRss>http://www.maveno.net/e-marketing/your-small-business-web-site/feed</wfw:commentRss>
		<slash:comments>30</slash:comments>
		</item>
		<item>
		<title>Smart Year-end Planning and Corporate Formalities</title>
		<link>http://www.maveno.net/business-planning/smart-year-end-planning-and-corporate-formalities</link>
		<comments>http://www.maveno.net/business-planning/smart-year-end-planning-and-corporate-formalities#comments</comments>
		<pubDate>Mon, 08 Nov 2010 20:09:16 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Planning]]></category>
		<category><![CDATA[Corporate Formalities]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=297</guid>
		<description><![CDATA[There are three main areas we need to keep in mind as the year ends:
1. Taxes
2. Corporate formalities
3. Planning for next year
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-planning/smart-year-end-planning-and-corporate-formalities/feed</wfw:commentRss>
		<slash:comments>48</slash:comments>
		</item>
		<item>
		<title>11 Secrets To Better Time Management For Entrepreneurs</title>
		<link>http://www.maveno.net/time-management/11-secrets-to-better-time-management-for-entrepreneurs</link>
		<comments>http://www.maveno.net/time-management/11-secrets-to-better-time-management-for-entrepreneurs#comments</comments>
		<pubDate>Mon, 01 Nov 2010 19:48:41 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Time Management]]></category>

		<guid isPermaLink="false">http://www.maveno.net/business-planning/11-secrets-to-better-time-management-for-entrepreneurs</guid>
		<description><![CDATA[Why is it that the Bill Gate's of this world are rich and famous? What secret do they know that the rest of us don't? If you study their lives closely, you'll discover the rich and famous have certain habits that attribute to their success. Successful people are very careful about how they spend their time. No matter how you slice it, we all have 24 hours in a day, so the key lies in learning to use our time wisely. Below are some ways you can dramatically increase your produ...
]]></description>
		<wfw:commentRss>http://www.maveno.net/time-management/11-secrets-to-better-time-management-for-entrepreneurs/feed</wfw:commentRss>
		<slash:comments>44</slash:comments>
		</item>
		<item>
		<title>Marketing Secrets for Small Business Owners</title>
		<link>http://www.maveno.net/advertising/marketing-secrets-for-small-business-owners</link>
		<comments>http://www.maveno.net/advertising/marketing-secrets-for-small-business-owners#comments</comments>
		<pubDate>Mon, 25 Oct 2010 19:45:57 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[e-Marketing]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=253</guid>
		<description><![CDATA[If you're a small business owner and have ever wanted to learn what works in advertising, then this article is for you.  Discover how to make your marketing dollars drive results for your business.
]]></description>
		<wfw:commentRss>http://www.maveno.net/advertising/marketing-secrets-for-small-business-owners/feed</wfw:commentRss>
		<slash:comments>75</slash:comments>
		</item>
		<item>
		<title>Strategies For Successful Business Networking</title>
		<link>http://www.maveno.net/sales-training/strategies-for-successful-business-networking</link>
		<comments>http://www.maveno.net/sales-training/strategies-for-successful-business-networking#comments</comments>
		<pubDate>Mon, 18 Oct 2010 15:27:48 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[Useful Skills]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=247</guid>
		<description><![CDATA[Networking is a popular buzzword these days. Every blogger seems to be talking about Networking, Buzz Marketing and Word of Mouth Marketing. However, not many of them seem to be presenting specific strategies for making the most of local networking groups. This is the purpose this article.
]]></description>
		<wfw:commentRss>http://www.maveno.net/sales-training/strategies-for-successful-business-networking/feed</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Corporate Shells</title>
		<link>http://www.maveno.net/business-structures/corporate-shells</link>
		<comments>http://www.maveno.net/business-structures/corporate-shells#comments</comments>
		<pubDate>Mon, 04 Oct 2010 14:36:12 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Structures]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=237</guid>
		<description><![CDATA[A corporate shell could be likened to a house that had been occupied by a family. Prior to the family moving out it was a home. But now it is just shell, a skeleton, a plain house with nobody in it, but if a family was to purchase the house and move in, it becomes a home.
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-structures/corporate-shells/feed</wfw:commentRss>
		<slash:comments>22</slash:comments>
		</item>
		<item>
		<title>Business Insurance Basics And The 5 Cash In Your Pocket Ways To Save On Your Next Policy</title>
		<link>http://www.maveno.net/business-insurance/business-insurance-basics-and-the-5-cash-in-your-pocket-ways-to-save-on-your-next-policy</link>
		<comments>http://www.maveno.net/business-insurance/business-insurance-basics-and-the-5-cash-in-your-pocket-ways-to-save-on-your-next-policy#comments</comments>
		<pubDate>Mon, 27 Sep 2010 14:24:06 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Insurance]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=232</guid>
		<description><![CDATA[If your already in business with an insurance policy the basics of this article will be familiar too you. Yet, in this article we share the 5 tips that could save you thousands of dollars on your current or next policy so it very well could be worth your read!
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-insurance/business-insurance-basics-and-the-5-cash-in-your-pocket-ways-to-save-on-your-next-policy/feed</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Negotiation Skills You Need To Know</title>
		<link>http://www.maveno.net/sales-training/negotiation-skills-you-need-to-know</link>
		<comments>http://www.maveno.net/sales-training/negotiation-skills-you-need-to-know#comments</comments>
		<pubDate>Mon, 20 Sep 2010 06:05:09 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Deal Making]]></category>
		<category><![CDATA[Sales Training]]></category>
		<category><![CDATA[Useful Skills]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=223</guid>
		<description><![CDATA[There are many negotiation skills you need if you want to be a master negotiator. Finding deadlines is one of the important ones.
]]></description>
		<wfw:commentRss>http://www.maveno.net/sales-training/negotiation-skills-you-need-to-know/feed</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>What Is Marketing?</title>
		<link>http://www.maveno.net/advertising/what-is-marketing</link>
		<comments>http://www.maveno.net/advertising/what-is-marketing#comments</comments>
		<pubDate>Tue, 14 Sep 2010 01:12:56 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.maveno.net/advertising/what-is-marketing</guid>
		<description><![CDATA[To many people marketing equates to one of two things:

- Selling: with all that entails such as the dreaded double-glazing or financial salesman.
- Advertising: with all that entails such as the slick young creative and smarmy account person.

Of course marketing also encompasses these functions – though, hopefully not as in the stereotypes that are in so many minds – but marketing is about a great deal more than just selling or advertising.

Marketing is the wide...
]]></description>
		<wfw:commentRss>http://www.maveno.net/advertising/what-is-marketing/feed</wfw:commentRss>
		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>Business Plans &#8211; What Do They Include?</title>
		<link>http://www.maveno.net/business-planning/business-plans-what-do-they-include</link>
		<comments>http://www.maveno.net/business-planning/business-plans-what-do-they-include#comments</comments>
		<pubDate>Tue, 07 Sep 2010 02:49:36 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Planning]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=209</guid>
		<description><![CDATA[Ok... so you've finally reached that stage in the development of your home business to get started. You've done the research, you have a game plan and you're ready to go except for one small detail... you need money. Whether it comes from a loan or from investors it doesn't matter but you need a good dose of seed money to put all your hard work and planning into action. However, regardless of who hears your money pitch before they give you a dime they will want see your busin...
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-planning/business-plans-what-do-they-include/feed</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>Protecting Your Corporate Name</title>
		<link>http://www.maveno.net/intellectual-properties/protecting-your-corporate-name</link>
		<comments>http://www.maveno.net/intellectual-properties/protecting-your-corporate-name#comments</comments>
		<pubDate>Mon, 30 Aug 2010 07:07:52 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Intellectual Properties]]></category>
		<category><![CDATA[Trademarks]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=183</guid>
		<description><![CDATA[The first thing a new business owner must do is register the name of the new corporation.
]]></description>
		<wfw:commentRss>http://www.maveno.net/intellectual-properties/protecting-your-corporate-name/feed</wfw:commentRss>
		<slash:comments>82</slash:comments>
		</item>
		<item>
		<title>Step by Step Patents</title>
		<link>http://www.maveno.net/intellectual-properties/step-by-step-patents</link>
		<comments>http://www.maveno.net/intellectual-properties/step-by-step-patents#comments</comments>
		<pubDate>Mon, 23 Aug 2010 07:00:58 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Intellectual Properties]]></category>
		<category><![CDATA[Patents]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=180</guid>
		<description><![CDATA[Do you have an idea or an invention that you would like to get patented?? Are you confused or unsure of what to do to obtain an invention patent?  Here's a step by step guide to how the patent process unfolds.
]]></description>
		<wfw:commentRss>http://www.maveno.net/intellectual-properties/step-by-step-patents/feed</wfw:commentRss>
		<slash:comments>104</slash:comments>
		</item>
		<item>
		<title>Is the Limited Liability Company the Right Entity for Your Business?</title>
		<link>http://www.maveno.net/business-planning/is-the-limited-liability-company-the-right-entity-for-your-business</link>
		<comments>http://www.maveno.net/business-planning/is-the-limited-liability-company-the-right-entity-for-your-business#comments</comments>
		<pubDate>Mon, 16 Aug 2010 20:07:50 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Planning]]></category>
		<category><![CDATA[Business Structures]]></category>
		<category><![CDATA[Taxation]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=143</guid>
		<description><![CDATA[Should you operate your business as a corporation?  Or is there another, simpler alternative?  The  Limited Liability Company (LLC), the newest type of legal entity that exists in the United States.  An ideal marriage between the tax advantages of the limited partnership and the limited liability feature of the corporation for many, the LLC might  have a place in your business structure and be a powerful estate planning tool as well.
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-planning/is-the-limited-liability-company-the-right-entity-for-your-business/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tax Advantages of a Limited Liability Company</title>
		<link>http://www.maveno.net/business-structures/tax-advantages-of-a-limited-liability-company</link>
		<comments>http://www.maveno.net/business-structures/tax-advantages-of-a-limited-liability-company#comments</comments>
		<pubDate>Mon, 09 Aug 2010 19:59:53 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Business Structures]]></category>
		<category><![CDATA[Taxation]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=141</guid>
		<description><![CDATA[There are several advantages to establishing a limited liability company and many of these compensations revolve around the tax advantages. A limited liability company if often sought as a third alternative to forming a corporation or a partnership. Many corporations are formed because they offer attractive limits on the personal liability that the business may suffer due to debts or liabilities. Partnerships don’t offer the same kind of protection, but do provide better tax ...
]]></description>
		<wfw:commentRss>http://www.maveno.net/business-structures/tax-advantages-of-a-limited-liability-company/feed</wfw:commentRss>
		<slash:comments>30</slash:comments>
		</item>
		<item>
		<title>Reading Your Financial Statements: What Every Entrepreneur Must Know</title>
		<link>http://www.maveno.net/financial-statements/reading-your-financial-statements-what-every-entrepreneur-must-know</link>
		<comments>http://www.maveno.net/financial-statements/reading-your-financial-statements-what-every-entrepreneur-must-know#comments</comments>
		<pubDate>Mon, 02 Aug 2010 19:51:05 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Financial Statements]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=139</guid>
		<description><![CDATA[As you consider which legal entity or entities--corporation, limited liability company, or limited partnership--you want to use for your business structure, the decisions you make will depend heavily on your current financial situation, both personal and professional. But do you know how to read a financial statement on your own? Do you know how to read your own personal and business financial statements?  Knowing this is an essential skill for every entrepreneur.
]]></description>
		<wfw:commentRss>http://www.maveno.net/financial-statements/reading-your-financial-statements-what-every-entrepreneur-must-know/feed</wfw:commentRss>
		<slash:comments>41</slash:comments>
		</item>
		<item>
		<title>A Right Media Mix Can Make the Difference</title>
		<link>http://www.maveno.net/advertising/a-right-media-mix-can-make-the-difference</link>
		<comments>http://www.maveno.net/advertising/a-right-media-mix-can-make-the-difference#comments</comments>
		<pubDate>Tue, 27 Jul 2010 03:40:21 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=118</guid>
		<description><![CDATA[Branding your corporate identity in your products and services is actually a promise made to the customer, a promise that is based on your company’s reputation, the quality of your product, product experiences and so on. This article explores the vital factors one must keep in mind while developing the right media mix for promoting your products/services, particularly in the context of the exploding web world and the significant role played by interactive advertising agencies in this regard
]]></description>
		<wfw:commentRss>http://www.maveno.net/advertising/a-right-media-mix-can-make-the-difference/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Setting Goals to Increase Sales</title>
		<link>http://www.maveno.net/sales-training/setting-goals-to-increase-sales</link>
		<comments>http://www.maveno.net/sales-training/setting-goals-to-increase-sales#comments</comments>
		<pubDate>Mon, 12 Jul 2010 15:00:35 +0000</pubDate>
		<dc:creator>Carl Bosse</dc:creator>
				<category><![CDATA[Sales Training]]></category>

		<guid isPermaLink="false">http://www.maveno.net/?p=54</guid>
		<description><![CDATA[It's unlikely that any successful person or company operates without goals. They may have one giant or lofty goal. They may have a series of smaller goals leading up to the ultimate achievement but success is built upon goals.
]]></description>
		<wfw:commentRss>http://www.maveno.net/sales-training/setting-goals-to-increase-sales/feed</wfw:commentRss>
		<slash:comments>62</slash:comments>
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